Case Study 2
Lion Bold Wine
Lion Bold Wine was a new company still in the product developmental stage. They were without a logo or brand to direct their company's marketing. Upfront costs were a concern for a new business, and not a lot of details were readily available to produce a website, so their needs at the time of this case study were just to solidify a brand direction with logo development.
The design goals were to utilize rich, royal jewel tones, and to communicate the union of the owners. The original direction shifted from a more modern look towards a logo that emulated an old English heraldic shield.